Notorius

Within the boundaries of NK’s strict graphic manual we created a playful and humorous packaging range for their children’s department. The packaging concept was inspired by the owl, crocodile and rabbit illustrated by Sac Magique. The figures were brought to life in the gift boxes where the character-
istics of the animals form specific functions, for example the mouth of the crocodile serves as a lid and the inner pink silk paper symbolises it’s tongue.

Lowe Brindfors, Sweden's largest and oldest advertising agency, turned 30 in 2009. To celebrate, a new design identity was introduced. It’s aim was to visualise their belief in the importance of idea-driven communication. Each piece of stationary has a message or visual relevance to it's context, explaining or adding a different perspective to the item in question. A crafted, sober expression was introduced but with a relaxed, witty tone of voice. The typefaces and aesthetic inspiration was taken from the late 70's (when they were founded) and the colour palette was inspired by their office building (a former garage for trams). Formal yet personal.

For Telenor's new Prepaid identity a stencil, tactile typeface was introduced which had a handcrafted feel. The custom made font is currently being used instore, online and tvc campaigns.

Telenor One is a mobile telephone switchboard, something
very technical, rather boring and hard to explain. Our task was to make Telenor One playful and easy to understand without loosing the benefits of the product. Our solution was a short film guiding us through the product in a kind of 'grandparent telling a story to his grandchild' way. To add warmth to the animation, a soft colour palette and a stompy jazz number was selected to add to a more human feel.

We wanted to create a graphic identity and poster series that glorified handball and stood out from other sport championship identity programs. We created our design using a handcrafted printmaking technique called linocut. We felt this would ensure that we would acheive a crafted look that felt authentic. The colour palette was inspired by aged Swedish flags as the championship was held in Sweden. A limited poster series was also created which using different colours found in each of the participating countries flags in the tournament.

The new slab serifed typeface I designed with David Drew called 'Distilled' was revealed at the C/O Illustration exhibition. Two handmade glass cases were built to showcase our new font, one for uppercase and the other for lowercase. As the letterforms were quite delicate, we drew inspiration from butterfly cases to display and preserve the intricate hand cut letterforms.

As most banks talk and act in a similar way we wanted to give Swedbank a distinct visual identity for their advertising.
The idea was introduced of building the concept around an oak tree as it is the symbol used in their logo. Along with the production company Aardman (illustrations above) I helped with the visual expression and the character development.

For Telenor's new graphic world we introduce a handcrafted, visual identity which brought in a more personal feel to the brand. Colourful packaging icon systems were designed, using both 3D renderings and textured graphics. The new design program is currently being used for outdoor campaigns,
store signage and online purposes.

The brief was to come up with a campaign idea for Tiger of Sweden’s super stretched jeans models Slender and Pistolero, for local Swedish fashion stores. We visualized this by inviting dancers to perform wearing the jeans in nine different dances for a online interactive film.

Ingen reklam, tack! was a stockholm-based, non-profit project to promote new talent in the fields of illustration, fashion, product design and film direction. It was a platform for emerging artists to publish their work in an easily accessible format. The call-to-arms translates 'Advertising, no thanks!' emphasising the self-funded nature of the project.

Riksteatern approached us to design a poster and flyer for
the world-touring Swedish Swing dance company ‘Harlem Hot Shots’. As the African-American jazz show ‘Swingin’ in Black and White’ is set in the early 1900’s We wanted the poster to reflect the colourful swing dance, jazz heyday era, and did this by hand painting the typography and silkscreening the poster so the actual process was as authentic and true to how a poster would have been made in that time period. The flyer is stylishly shaped as a handkerchief and sits comfortably in a blazer pocket.

For NK’s rainforest certified chocolate, made from Ecuadorian cocoa we designed a new packaging range which reflected an environmentally friendly message. The chocolate boxes were made from a rough, brown textured stock and wrapped with

straw ribbons. The detailed rainforest illustrations found
on the inner lids were printed in a gold foil which gave the packaging range an exclusive feeling. With closer inspection of the illustrations you will notice type errors were kept in order to carry through the sincerity of the copy written.

Home was designed to blur the boundaries between culture
and product. It was a book shop, an art gallery, a lounge
and a restaurant. Each space was named after a room in a actual home and the retail store was officially known as
the store room. The interior literary quotes were each
given their own typographic treatment by Richard Hart,
myself and Brode Vosloo.

Them–and–Us brings together 20 European and 20 African visual artists, designers, illustrators and photographers to explore the similarities and the differences between their respective worldviews and visual sensibilities. This package contains all 20 double-sided posters. It also houses a 56-page booklet profiling all the artists involved and detailing the purpose and processes of the project.

20 European and 20 African artists were paired – one from Europe and one from Africa. Each pairing selected a theme
from our online forum such as ‘heal-and-hurt, more-and-less, reason-and-madness’ and then designed a double-sided poster: one side European, the other African. Communication, discussion and the cross-pollination of ideas, opinions and styles were actively encouraged, and the resulting posters form a vivid dialogue centred on the notion of Them–and–Us, and the broader themes of tolerance and intolerance, as seen from the respective cultural viewpoints.

1. Martin Nicolausson | big-and-small | Merwe Marchand le Roux
2. Slæktskap | buy–and–sell | Lyall Coburn
3. Emma Löfström | clean–and–dirty | Peet Pienaar
4. Stina Löfgren | give–and–take | Victor Ekpuk
5. Carl Kleiner | heal–and–hurt | Nathan Reddy
6. Kilian Eng here–and–there Richard Hart
7. Anne Harild | in–and–out | Emeka Ogboh
8. Rachel Thomas | laugh–and–cry | disturbance
9. dust | life–and–death | Love and Hate Studio
10. Lesley Moore | light–and–dark | Givan Lötz

You are welcome to purchase these limited edition double-sided posters here. Un-folded poster size: 70cm x 98cm. Contact me for more information.

11. Beastland | love–and–hate | The Curators
12. Sam Winston | more–and–less | ST(E)AK
13. Brendan Austin | pull–and–push | Roger Ballen
14. R2 | reason–and–madness | Brandt Botes
15. Ian Stevenson | rich–and–poor | Doung Anwar Jahangeer
16. Noma Bar | saint–and–sinner | Garth Walker
17. Will Sweeney | sickness–and–health | Cameron Platter
18. Anthony Burrill | smart–and–stupid | Kakudji
19. KK+TF | up–and–down | Onyema Offoedu-Okeke
20. Sac Magique | weak–and–strong | Jordan Metcalf

You are welcome to purchase these limited edition double-sided posters here. Un-folded poster size: 70cm x 98cm. Contact me for more information.

Artois' UK website Le Passage brought the concept of Pass on Something Good to life with an interactive animated film, which doubled as the navigation of the site. Throughout the film the brewmaster character passes on something good - the beer - from one scene to the next. Each scene is inspired by, and dramatises, its corresponding section of the site. A1 Posters were mailed out to a select few prior to the launch
as well as being displayed in bars serving Artois beers. Postcards with the motifs from Le Passage website allowed consumers to Pass on Something Good themselves.

The inspiration for Tigers new packaging concept is inspired by the tailoring tradition that runs through the company. Every package is characterized with the original patterns for Tiger garments; the big bag for example bears the original patters from one of Tiger’s coats and the small bag bears a suit pattern. Furthermore the emballage is made out of the same paper that tailors create their patterns on. The idea also fills a function since the button that encapsulates the bag is placed on exactly the same spot where it would be placed on the actual garment. On the boxes the button serves as a hook for the swing tag. The silk paper that encloses each garment before they are put into it’s box and bag also bears the original pattern as a motif and the tape that holds it together is shaped as a tailor’s tape measure. Tailored from start to finish.

We were approached by B&W to design their new record label identity and their first release from Syket. After the release of their 12 inch vinyl 'Fish Band' and obtaining a record deal, Sony Music requested we complete their new singles and additional press material. We wanted each piece to have a graphic, textural, photographic image with a typographic pattern in the inner package to compliment the design.