Notorius

The Guldbaggen Award is the annual Swedish film award ceremony. Our task was to create their new identity. The iconic Guldbaggen trophy which celebrates outstanding achievements in Swedish film is a golden beetle, built out of eleven different pieces in quite a complicated process. When creating the logo we took inspiration from the trophy and made the logo out of eleven different graphic parts. Together the parts create the logo, but they can also be used as separate pieces and in new constellations; as in the numeral letters we made or a graphic geometric pattern. This year, for the first time a new prize was going to be handed out, a trophy where the audience get to vote for the past years best film. The winner received a poster made out of used cinema tickets from the winning film. The tickets are from different viewings and different movie- theatres from all over Sweden. The year was then spray-painted on with numerals made up from the graphic forms inspired in the logo. This year’s invitation to the Guldbaggen gala was not your expected gala invitation. What landed in the mailboxes of Sweden’s most famous film personalities was a damaged envelope riddled with stains. When opened the invited person found a storyboard that told the story of what the invite had been through before it landed in their mailbox. A breath-taking journey through the past years most famous Swedish films. Every envelope was handmade and every invite personal with the invited persons name in the storyboard script.

To commemorate Wagner’s 200th birthday Folkoperan plays The Flying Dutchman. Composed by Wagner following a stormy sea crossing, the central theme is rescue - how another human being can save you from your destiny - put into a maritime context. Hence, we put the great master himself in a somewhat degrading life jacket, in line with Folkoperan’s ambition to make opera a more accessible art form. The messaging was handlettered onto an orange-painted ship body, complete with rivets, and then photographed. The Morse code, spelling out Wagner, was printed with reflective paint, visible in the dark Stockholm winter night. The program is modelled after the symbols, colours and signage on board on ferries, which aid passengers in an emergency. The characters are presented as safety on board illustrations, expressing their respective ambitions and hopes. The story of the opera is presented as a map with each event plotted out, much like a ship disaster at sea is presented. An audio banner was also developed specifically for Spotify. It starts out as an audible morse code before slowly morphing into the voice of an opera singer and ends up being accompanied by a piano playing a passage from the opera. Inside the accompanying banner each morse code is translated into it’s corresponding letter in the alphabet, making up the message “In love and distress”.

Them–and–Us brings together 20 European and 20 African visual artists, designers, illustrators and photographers to explore the similarities and the differences between their respective worldviews and visual sensibilities. 20 European and 20 African artists were paired – one from Europe and one from Africa. Each pairing selected a theme from our online forum such as ‘heal-and-hurt, more-and-less, reason-and-madness’
and then designed a double-sided poster: one side European, the other African. Communication, discussion and the cross-pollination of ideas, opinions and styles were actively encouraged, and the resulting posters form a vivid dialogue centred on the notion of Them–and–Us, and the broader themes of tolerance and intolerance, as seen from the respective cultural viewpoints.This package contains all 20 double-sided posters. It also houses a 56-page booklet profiling all the artists involved and detailing the purpose and processes of the project.

Within the boundaries of NK’s strict graphic manual we created a playful and humorous packaging range for their children’s department. The packaging concept was inspired by the owl, crocodile and rabbit illustrated by Sac Magique. The figures were brought to life in the gift boxes where the character-
istics of the animals form specific functions, for example the mouth of the crocodile serves as a lid and the inner pink silk paper symbolises it’s tongue.

Lowe Brindfors, Sweden's largest and oldest advertising agency, turned 30 in 2009. To celebrate, a new design identity was introduced. It’s aim was to visualise their belief in the importance of idea-driven communication. Each piece of stationary has a message or visual relevance to it's context, explaining or adding a different perspective to the item in question. A crafted, sober expression was introduced but with a relaxed, witty tone of voice. The typefaces and aesthetic inspiration was taken from the late 70's (when they were founded) and the colour palette was inspired by their office building (a former garage for trams). Formal yet personal.

Artois' UK website Le Passage brought the concept of Pass on Something Good to life with an interactive animated film, which doubled as the navigation of the site. Throughout the film the brewmaster character passes on something good - the beer - from one scene to the next. Each scene is inspired by, and dramatises, its corresponding section of the site. A1 Posters were mailed out to a select few prior to the launch
as well as being displayed in bars serving Artois beers. Postcards with the motifs from Le Passage website allowed consumers to Pass on Something Good themselves.

We wanted to create a graphic identity and poster series that glorified handball and stood out from other sport championship identity programs. We created our design using a handcrafted printmaking technique called linocut. We felt this would ensure that we would acheive a crafted look that felt authentic. The colour palette was inspired by aged Swedish flags as the championship was held in Sweden. A limited poster series was also created which using different colours found in each of the participating countries flags in the tournament.

The brief was to come up with a campaign idea for Tiger of Sweden’s super stretched jeans models Slender and Pistolero, for local Swedish fashion stores. We visualized this by inviting dancers to perform wearing the jeans in nine different dances for a online interactive film.

As most banks talk and act in a similar way we wanted to give Swedbank a distinct visual identity for their advertising.
The idea was introduced of building the concept around an oak tree as it is the symbol used in their logo. Along with the production company Aardman (illustrations above) I helped with the visual expression and the character development.

The inspiration for Tigers new packaging concept is inspired by the tailoring tradition that runs through the company. Every package is characterized with the original patterns for Tiger garments; the big bag for example bears the original patters from one of Tiger’s coats and the small bag bears a suit pattern. Furthermore the emballage is made out of the same paper that tailors create their patterns on. The idea also fills a function since the button that encapsulates the bag is placed on exactly the same spot where it would be placed on the actual garment. On the boxes the button serves as a hook for the swing tag. The silk paper that encloses each garment before they are put into it’s box and bag also bears the original pattern as a motif and the tape that holds it together is shaped as a tailor’s tape measure. Tailored from start to finish.

For Telenor's new graphic world we introduce a handcrafted, visual identity which brought in a more personal feel to the brand. Colourful packaging icon systems were designed, using both 3D renderings and textured graphics. For Telenor's new Prepaid identity a stencil, tactile typeface was also especially designed which had a handcrafted feel. The custom made font is currently being used instore, online and tvc campaigns along with new design program.

Home was designed to blur the boundaries between culture
and product. It was a book shop, an art gallery, a lounge
and a restaurant. Each space was named after a room in a actual home and the retail store was officially known as
the store room. The interior literary quotes were each
given their own typographic treatment by Richard Hart,
myself and Brode Vosloo.

Telenor One is a mobile telephone switchboard, something
very technical, rather boring and hard to explain. Our task was to make Telenor One playful and easy to understand without loosing the benefits of the product. Our solution was a short film guiding us through the product in a kind of 'grandparent telling a story to his grandchild' way. To add warmth to the animation, a soft colour palette and a stompy jazz number was selected to add to a more human feel.

20 European and 20 African artists were paired – one from Europe and one from Africa. Each pairing selected a theme
from our online forum such as ‘heal-and-hurt, more-and-less, reason-and-madness’ and then designed a double-sided poster: one side European, the other African. Communication, discussion and the cross-pollination of ideas, opinions and styles were actively encouraged, and the resulting posters form a vivid dialogue centred on the notion of Them–and–Us, and the broader themes of tolerance and intolerance, as seen from the respective cultural viewpoints.

1. Martin Nicolausson | big-and-small | Merwe Marchand le Roux
2. Slæktskap | buy–and–sell | Lyall Coburn
3. Emma Löfström | clean–and–dirty | Peet Pienaar
4. Stina Löfgren | give–and–take | Victor Ekpuk
5. Carl Kleiner | heal–and–hurt | Nathan Reddy
6. Kilian Eng here–and–there Richard Hart
7. Anne Harild | in–and–out | Emeka Ogboh
8. Rachel Thomas | laugh–and–cry | disturbance
9. dust | life–and–death | Love and Hate Studio
10. Lesley Moore | light–and–dark | Givan Lötz

You are welcome to purchase these limited edition double-sided posters here. Un-folded poster size: 70cm x 98cm. Contact me for more information.

11. Beastland | love–and–hate | The Curators
12. Sam Winston | more–and–less | ST(E)AK
13. Brendan Austin | pull–and–push | Roger Ballen
14. R2 | reason–and–madness | Brandt Botes
15. Ian Stevenson | rich–and–poor | Doung Anwar Jahangeer
16. Noma Bar | saint–and–sinner | Garth Walker
17. Will Sweeney | sickness–and–health | Cameron Platter
18. Anthony Burrill | smart–and–stupid | Kakudji
19. KK+TF | up–and–down | Onyema Offoedu-Okeke
20. Sac Magique | weak–and–strong | Jordan Metcalf

You are welcome to purchase these limited edition double-sided posters here. Un-folded poster size: 70cm x 98cm. Contact me for more information.